Ep. 51 - Matt Cohen - Building A Foundation For Revenue Enablement

Revenue Enablement Society - Stories From The Trenches - A podcast by Revenue Enablement Society and Paul Norford - Tuesdays

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True revenue enablement is a strategic approach that aligns sales, marketing, customer success, and product teams to improve customer experiences, drive revenue growth, and increase profitability. In this episode Matt Cohen, Sr. Sales Enablement Manager at Dotmatics and I discuss the foundational elements of creating strategic enablement that he's used successfully. Listen and catch valuable insights into:Determining if an organization is ready for strategic EnablementDefining Enablemen...