Ep. 51 - Matt Cohen - Building A Foundation For Revenue Enablement

True revenue enablement is a strategic approach that aligns sales, marketing, customer success, and product teams to improve customer experiences, drive revenue growth, and increase profitability. In this episode Matt Cohen, Sr. Sales Enablement Manager at Dotmatics and I discuss the foundational elements of creating strategic enablement that he's used successfully. Listen and catch valuable insights into:Determining  if an organization is ready for strategic EnablementDefining Enablement as a critical first stepSelecting a sales methodologyCreating Enablement aligned to your buyers' experienceMatt Cohen has been in go-to-market roles for the past 7 years since earning his MBA, building enablement for sales tech leaders like Seismic and Clari through hyper-growth. Throughout his career, he has leveraged his ability to strategically align resources in a way that fosters adaptability and scale. That passion for alignment is why his career is in Enablement, which he views to be the proactive identification of gaps in the buyer journey and shaping priorities to fill them through the optimization of people, process, and technology in service of revenue. Matt co-founded the San Diego Chapter of the Sales Enablement Society, served on the Board of the Boston Chapter and is currently working on starting a new chapter in Nashville. He regularly contributes thought leadership in the form of articles, podcasts, and webinars, and was recognized this year as a 2023 Enablement Leader Making It Happen by SalesHood.Please subscibe on Apple, Spotify or Google.

Om Podcasten

The Revenue Enablement Society's "Stories From The Trenches is where revenue enablement practitioners share their real world experiences. Get the scoop on what's happening inside revenue enablement teams across the global RES member community. Each segment of "Stories From The Trenches" share the good, the bad, and the ugly practices of corporate revenue enablement initiatives. Learn what worked, what didn't work, and how obstacles were eliminated by enablement teams and GTM leadership. Sit back, grab a cold one and join host Paul Butterfield, founder of Revenue Flywheel Group for casual conversations about the wide and varied profession of revenue enablement where there is never a one size fits all solution.The wide and varied profession of Revnue Enablement ensures there is never a one-size-fits-all solution to be successful. Amidst constant change the  journey to successful outcomes is never the same. Learn from your peers and gain insights on topics like: -Building strategies and metrics that correlate back to revenue impact-Gathering requirements to identify stakeholders-Gaining buy-in and executive sponsorship-Aligning with sales leaders-Facilitating cross-functional collaboration