Ep. 23 - Stop asking "Why?" in your discovery questions, do this instead
SaaS Talks: From Lead To Close - A podcast by Mor Assouline

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Do you ask "Why?" during discovery or throughout your sales demo? You may not notice, but it could come off aggressive and your prospect will immediately have their guard up. In this episode, I'll teach you exactly what I do instead of asking the word "why?" to extract the most valuable information during my calls. Questions? Connect with me on LinkedIn and let me know!