Usage-Based Pricing and CAC - The calculation impact is significant

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders - A podcast by Ray Rike & Dave Kellogg

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During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss how Usage-Based Pricing (UBP) impacts the Customer Acquisition Cost and it's efficiency derivatives calculations including,CAC Ratio and CAC Payback Period.

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