Product Led Growth and the impact on Customer Acquisition Cost
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders - A podcast by Ray Rike & Dave Kellogg
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During this weeks episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss how the use of a Product-Led Growth (PLG) motion, including the use of Freemiums and/or Free Trials impacts the Customer Acquisition Cost calculation.
