Ideal Customer Profile (ICP) and Related Metrics
SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders - A podcast by Ray Rike & Dave Kellogg
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Ideal Customer Profile (ICP) is a term commonly used across the SaaS industry - but what does it really mean, how can a company effectively build a customer acquisition strategy around it and what METRICS can be used to both determine a company's ICP and to measure if it is the best target customer segment?
