38. Mikael Johnsson Co-Founder and General Partner, Oxx - Product-Market fit is not what you think it is!

In this first episode in a 3 series show on the lifecycle of a B2B SaaS company, we speak with Mikael Johnsson Co-Founder and General Partner, Oxx, a specialist SaaS investor, backing Europe's most promising B2B SaaS scale-ups from Series A and beyond. In this episode, we focus on Product-Market fit! We talk to Mikael about the importance of getting this part of the journey right, before kicking in the gears! Some of the key elements we cover are: -Why is Product-Market fit so important for B2B SaaS companies? -What is Product-Market fit and how is it defined? -How do you measure it, and how do you know if you have established a Product-Market fit? -Who's responsible in the organization for achieving this? Here is a spoiler alert, Product-Market fit is not defined by how successful you are with your sales! Tune in to learn what really defines and tells you if you have established a real Product-Market fit!    

Om Podcasten

Do you want to know what the secret sauce is of the most successful Nordic SaaS companies? This show follows founders and leaders of the most prominent Nordic SaaS companies on their way to global success. Learn from their GoTo-Market strategies, how they scale, build winning teams and products. If you are a SaaS founder or leader looking for tips and tricks from the best in class founders and companies then this is a show for you. Direct, informal and to the point discussions with a great level of hands on advice for the listeners. The show is brought to you by two experienced SaaS professionals, Daniel Nackovski, Vice President Sales, inRiver and Thomas Sjöberg, Director Strategic Alliances, Apptus.