#14: How To Get SaaS Leads With LinkedIn Retargeting Ads

SaaS Marketing Weekly - A podcast by Ryan James, Rocket SaaS - Tuesdays

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DescriptionRyan delves into the world of retargeting ads, explaining their significance in scaling SaaS businesses. He outlines a four-step approach to retargeting, emphasising the importance of understanding customer awareness levels and tailoring ads accordingly. Ryan also shares practical examples and insights on how to implement these strategies effectively.TakeawaysRetargeting ads are essential for scaling SaaS businesses.Problem-aware ads should target cold audiences to build awareness....