The 4 Pillars of B2B Software Sales with Matt Wolach

In this episode of SaaS Marketing Superstars podcast, I spoke with Matt Wolach. Matt is a B2B SaaS Sales Coach at xSellus where he helps B2B SaaS companies learn and implement the proper framework for closing more deals and scaling their growth. Episode Highlights: • Why Matt is obsessed about B2B SaaS companies growth (0:29) • The 4 pillars to scaling a software company (1:45) • How to improve engagement with leads so that they can schedule and show up for meetings (4:27) • How to build trust into your sales process and unleashing the power of video testimonials (7:32) • How to use stories effectively in your client interactions (9:32) • The Perfect D.E.A.L process and the critical steps you must follow to close more deals (11:39) • Why you must educate your prospective clients (17:54) • Why the Demo session goes beyond showing your product (21:01) • How you can stay honest without losing sales (23:42) • 18 lead generation strategies B2B SaaS companies can adopt and how to choose the best strategy to adopt (28:41) • Favorite books, apps, communities and business leaders (32:17) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-software-sales-matt-wolach/

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.