Increasing B2B Demo to Deal Win Rates with Mor Assouline

In this episode of the SaaS Marketing Superstars podcast, Mor Assouline discusses sales techniques to convert more demo calls to closed-won deals. He also shares secrets about his LinkedIn content strategies for getting more customers from LinkedIn. Episode Highlights ● The process Mor used to scale a B2B company in sales from ● What is a sales playbook (4:23) ● How to ace sales calls effectively without sounding unnatural or focusing entirely on your product (6:25) ● The major mistakes most sales people make and how to avoid them (11:12) ● How to reach out to prospects even if you don't have a new feature or announcement (15:10) ● Creative hacks companies can apply to get people to show up for meetings (20:53) ● How to use account-based management (ABM) strategies to boost sales (29:16) ● The secret sauce for creating Linkedin posts consistently and effective post templates (36:03) ● Favorite books, apps and business leaders (48:26) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-demo-sales-mor-assouline/ Follow Mor on LinkedIn: https://www.linkedin.com/in/morassouline/

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.