How Vajro Grew Their Shopify App to 2500 Customers with Baskar Agneeswaran

In this episode of the SaaS Marketing Superstars podcast, I spoke with Baskar Agneeswaran. Baskar is the Founder and CEO of Vajro, a Shopify app that converts Shopify stores into native mobile apps in just minutes. Episode Highlights: ● Baskar details his entrepreneurial journey within the last 20 years and how he started Vajro (0:40) ● Why he left his flourishing career as a CPA and discovered his love for technology (2:14) ● Three major lessons he learned from the failure of his price comparison app Prizap (4:41) ● How Vajro acquired their first 100 paying customers (7:25) ● How Vajro got over 1200 5-star user reviews on Shopify and grew to over 2500 customers (9:43) ● How SaaS founders can quickly expose customers to the value of their product and the benefits of offering a 60-days free trial (11:59) ● The biggest challenge new Shopify app businesses are facing today (13:59) ● Untapped marketing opportunities for B2B SaaS companies (16:51) ● How integrations with other Shopify plugins and partnerships with resellers & communities helped to supercharge Vajro’s growth (18:28) ● Why churn is the biggest problem Vajro is currently struggling with (19:26) ● Favorite books and business leaders to follow (20:51) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-baskar-agneeswaran-vajro-shopify-app/

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.