How Boast.ai hit $10M ARR from Community-Led Growth with Lloyed Lobo
In this episode of SaaS Marketing Superstars podcast, Lloyed Lobo talks about how he grew Boast.ai to over $10M ARR using Community-Led growth. Episode Highlights - The differences between USA and Dubai as it relates to child care, safety, community, quality of life and work-life balance (3:17) - Lloyd asks me how I manage with 6 kids (4:48) - Appreciates his wife for her support and keeping the family in sync (7:49) - How his daughter’s comments challenged his workaholic mindset and being present for the birth of his 3rd child (10:12) - Why he was forced to step out of his company (13:20) - What is community-led growth (18:26) - How Boast.ai helps companies (22:14) - Why people associate print media with legitimacy and how he got referral partners from his weekly newspaper column on startups (29:15) - Why your idea will fail without consistency (36:51) - The key strategies SaaS company can adopt to grow their community in today’s market (42:35) - How his cold emails for podcast outreach gets over 70% open rate (48:50) - Creating content for superfans, contributors and lurkers (51:43) - Favorite books, apps and business leaders (55:24) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lloyed-lobo-community-led-growth