Guillaume Moubeche: The LinkedIn Content System that scaled Lemlist to $10M ARR

In this episode of SaaS Marketing Superstars podcast, I spoke with Guillaume Moubeche. Guillaume is the CEO of Lemlist, a personalized sales automation and cold email software. Guillaume has bootstrapped Lemlist from $0 to $10M ARR in less than 4 years and even refused a $30M funding offer. Episode Highlights: - Lemlist’s unique personalization features that differentiate it from other tools (1.14) - How Guillaume created Lemlist (2.22) - How Lemlist grew their facebook group and their content creation strategy (5.31) - Lemlist’s mailbox integration and how it boosts your email deliverability rate (9.34) - How Lemlist invests in building their team members’ personal brands (13.34) - Actionable strategies to improve your LinkedIn posts’ visibility and increase your following (14.30)  - Guillaume talks about how he got his team members to post consistently on LinkedIn and the hidden benefits of writing (20.14) - How Lemlist created its Masterclass series to train team members on LinkedIn, email outreach and other digital marketing strategies (24.11) - How Guillaume overcame the fear of building his team members personal brands and why other companies should do the same (27.10) - Why Guillaume turned down a $30M funding offer to acquire Lemlist (29.40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-lemlist-guillaume-moubeche-linkedin-content

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SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.