Growing Invoice Ninja To 200,000 Users Without Any Marketing with Shalom Stark

In this episode of the SaaS Marketing Superstars podcast, I spoke with Shalom Stark. Shalom is a serial entrepreneur and currently the founder and CEO of Invoice Ninja, a SaaS platform helping over 200,000 small businesses to invoice clients, track payments & expenses, and time billable tasks. Episode Highlights: • The biggest challenge they are currently facing (24:14) • Shalom discusses why he left his travel agency and how he launched Invoice Ninja (0:32) • How Invoice Ninja embraced the Open-Source community and used their free plan to build product awareness. (5:15) • How Invoice Ninja integrated with 45 payment gateways and an open-source language library with 36 languages at launch (8:47) • The countries with the largest number of users (13:26) • How Invoice Ninja used aggressive pricing and a value packed free plan to disrupt the invoicing industry (15:58) • How an intuitively designed product and an engaged community helps to reduce the subscription cost for users (17:11) • Why Invoice Ninja adopted Flutter framework for v5 of the platform? (21:36) • The biggest challenge they are currently facing (24:14) • Favorite book and business leader (27:15) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-invoiceninja-growth-hacking-shalom-stark/

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.