Followup CRM's Journey to 2000 Customers with Erick Vargas

In this episode of SaaS Marketing Superstars podcast, I spoke with Erick Vargas. Erick is the President of Followup CRM, a SaaS CRM built for construction professionals. Episode Highlights: • Erick breaks down his journey with Followup CRM and how he rose into a leadership role (0:17) • How Followup CRM grew to over 2000 customers despite running a lean operation (2:22) • The biggest growth lever for Followup CRM and the power of a partner ecosystem (3:24) • Using webinars, stories and case studies to spur business growth (5:09) • How they are encouraging a greater adoption of software in the construction industry and inspiring the younger generation (8:02) • The next frontier of growth in the company (9:36) • Favorite books, apps, communities and business leaders (13:56) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-followupcrm-erick-vargas

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.