Creating Customer Success Stories that Drive B2B Sales with Joel Klettke

In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one. Episode Highlights: • Why Joel built an agency focused on Case Studies (0:57) • The unique insights case studies provide to SaaS companies (4:15) • How companies can tell engaging stories in their case studies (7:26) • The differences between case studies and success stories (9:54) • The biggest mistakes companies make in their case studies and how to avoid them (11:51) • Joel shares his thoughts on using case studies as a lead magnet (16:06) • Why companies should avoid gating case studies (18:20) • A creative way B2B SaaS companies can gate and ungate their case studies (20:39) • Favorite books and business leaders (21:40) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke

Om Podcasten

SaaS Marketing Superstars is the show where we uncover proven growth strategies from CMOs and marketing leaders behind some of the fastest-growing SaaS companies.Each episode features an interview with a SaaS CMO, Founder or marketer leader, discussing topics like paid ads, SEO, content marketing, ABM and sales, landing page optimization, email marketing and how to use these strategies to generate more trial and demo signups for your SaaS.