Strategies for Partnering With Cloud Providers
On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers. Pariveda is a consulting firm that solves complex technology and business problems, while Hazelcast is a real-time stream processing platform for building applications for taking action on data immediately. The discussion focuses on the three partnership angles, co-selling with an ISV, cloud marketplaces, which roles should work with partners, integrations from a SaaS perspective, co-marketing and metrics for measuring how effective co-marketing is, standing out from competitors, and executive alignment. Andrew Porter - https://www.linkedin.com/in/andrewsporter/ Sophie Zugnoni - https://www.linkedin.com/in/sophiezugnoni/ Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #cloud #saas #software