How To Build a Tech Partner Program That Works
In this episode of SaaS Connect by Cloud Software Association, Cristina Flaschen, CEO and Founder at Pandium shares her experience about how to build a tech partner program. Pandium is an integration marketplace that provides a service to help launch integrations six times faster and with 70 percent less engineering. In this discussion, the following points are covered: The most important metrics dependent on organizational goals and the stage of the business. Core elements that go into building an effective program. Ways to get strategic alignment in your organization. Data that shows that integrations impact retention and where you need buy-in. A good place to start is to cite the data until you can get your own data. Ways to align with product engineering, as well as marketing and sales, and the expectations of your partners. How the customer success team plays into the tech partnerships program, and how to leverage their knowledge. [Hint! Encourage the feedback…] The importance of communication. What makes good processes essential. [Tip! Trying to be as organized as possible in the beginning is important in the long run.] Partner technology recommendations. Monetization of partner programs. Resources Mentioned: Crossbeam Workspan Pronto Pandium Salesforce Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com.