Building the First Workplace Enterprise Partnerships Ecosystem
On this episode, Amelia Kirby, Global Head of Technology Platform Partnerships, Work Products at Meta, speaks about the three key learnings building Meta’s first Workplace partner program. Workplace is Meta’s SaaS enterprise technology for organizational communication. Amelia describes the challenges of their first partner ecosystem, sharing key lessons to help others build a partner ecosystem for the first time. She outlines the decision-making framework that helped her team evaluate opportunities for investment. Amelia demonstrates what version one of their program looked like, saying, “We thought we had successfully launched but realized we'd built something that didn't really benefit our partners as much as it benefited us.” She explains what they added and adjusted, how they structured it, what version two of their partner program looked like, as well as the end results and plans for the future. Note: SaaS Connect 2023 will take place in San Francisco April 19th and 20th. If you would like to be a sponsor, please contact us at [email protected] for information. Thank you to our amazing podcast team at Content Allies. Want to launch your own B2B revenue-generating podcasts? Contact them at https://ContentAllies.com. #saas #software #cloud