Interview: Mikael Cho of Crew on The Unexpected Power of "Tool Marketing"

Mikael Cho, founder of Ooomf, talks with us about how they've used "tool marketing" (aka built a few simple, free tools) to help solve problems for their target audience and build a bridge to their main service. His unique approach has paid off big time. Learn more about your ad choices. Visit megaphone.fm/adchoices