How advertising works – with Rory Sutherland

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How does advertising influence us? This month, we hear from advertiser and behaviour expert Rory Sutherland, as he uses case studies from the world’s biggest brands to show how advertising makes us act against reason. This talk was recorded from our theatre at the Royal Institution on 10 May 2019. Website: www.rigb.org Twitter: twitter.com/Ri_Science YouTube: www.youtube.com/user/TheRoyalInstitution Patreon: www.patreon.com/TheRoyalInstitution Thumbnail image credit: Franck Michel via Flickr https://flic.kr/p/2ewNd8t