Darrell Amy A Framework to Align Sales & Marketing

How do you align sales and marketing? You need a framework! Today I share how the Revenue Growth Engine Framework can help you get sales and marketing aligned to drive results. Companies that want to create sustainable revenue growth need to align marketing and sales. How do you do this? Today, I’ll share how the Revenue Growth Engine can be applied as a framework to align sales and marketing. We’ll be joining a session I shared at the recent Sales and Marketing Alignment Challenge. You’ll discover practical ways to get sales and marketing working together to drive net-new business and cross-sell more to ideal clients. To follow along, you may want to download the Revenue Growth Engine model. Just text the word revenue to 21000 to get a printable copy along with other resources. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Are you looking for ways to recover revenue and accelerate growth? Welcome to the Revenue Growth Podcast with Darrell Amy, author of Revenue Growth Engine. This is the place for business owners, sales leaders, and marketing professionals to get ideas an inspiration to drive exponential revenue growth. Each week you’ll get actionable insights from the world’s leading marketing and sales thought leaders and practitioners.