The Internal Comms Holy Grail: Measurement and ROI | Remote Control Episode 6 With Advita Patel and Trudy Lewis

How do you measure the impact and ROI of internal communications? It's hard right? Well Advita and Trudy explore the findings of a research report from CIPR Inside: "Measurement and ROI for Internal Communication."

In this episode we discuss:

  • Why measurement belongs at the start
  • The link between measurement and confidence
  • The importance of getting out on the road to see remote workers

Om Podcasten

How is remote working changing internal communications? In this podcast mini-series, Internal Comms leaders discuss the challenges and opportunities facing the profession as more and more of the workforce goes remote. Studies predict that over 50% of workers will be remote in 2020. These conversations uncover insight and tips on how internal communication practitioners can navigate the tech and cultural changes that come with the increase in remote working.