“The $300 textbook is dead” says Pearson CEO John Fallon
Decoder with Nilay Patel - A podcast by The Verge
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Pearson CEO John Fallon talks with Recode's Kara Swisher about why the company is pivoting from print to digital textbooks.
In this episode:
Fallon’s background; the publishing industry’s slow-motion embrace of the internet; “the $300 textbook is dead”; how Pearson will make money from a cheaper digital textbook; competing with well-funded education startups; how Pearson’s Aida will grade calculus problems and, one day, essays; why teachers won’t be made obsolete; how the school of the future will be informed by the skills needed in the job market; why do students still need to physically go somewhere to learn?; how Pearson thinks about its competition; working with tech companies like Amazon and Microsoft; and the state of democracy in Boris Johnson's UK.
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Kara Swisher (@karaswisher), host
John Fallon (@johnfallon), guest
Erica Anderson (@EricaAmerica), executive producer
Eric Johnson (@HeyHeyESJ), producer
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