How Nat Geo uses Instagram to stay relevant
Decoder with Nilay Patel - A podcast by The Verge
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National Geographic executives Courteney Monroe, Rachel Webber and Susan Goldberg talk with Recode's Kara Swisher about how the 130-year-old media company is staying relevant in the digital age. Monroe oversees its global network of TV channels, Webber leads the digital team and Goldberg edits the magazine, but they say all their teams work together on big stories from Day One, figuring out how to make them "work" across all different media. The most important digital channel for Nat Geo is Instagram, where its nearly 89 million followers make it the largest non-celebrity account; Webber talks about why it's been so successful there and how it's working to make sure that female photographers get represented more fairly in its posts. The trio also talk about the bigger challenges of media competition in 2018 and how unusual it is that eight of their company's top 11 executives are female.
