Imran Merza - Jealous Sweets Cofounder | Perspective, Habits & Routines to Build A Multi-Million Pound Sweet Business.

Imran Merza - who is Imran? He is the founder of Jealous Sweets. I first came across Jealous Sweets in a coffee shop, they caught my eye, and they're absolutely delicious. They are stocked in Asda, Ocado and they are generating revenue in the millions. Jealous sweets was set up back in 2010 and launched it in 2011 with his co-founder Taz, they started off in Selfridges as gifting boxes and grow their product and range from there. We chat about how they went about developing the perfect v...