Helenor & Mike Rogers - Troo Founders | Why Your Mission Is Bigger Than Your Product

Recipe for Greatness - A podcast by Jay Greenwood - Fridays

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Helenor and Mike are the founders of Troo - you may have seen their granola or porridge in places such as Sainsbury's or Waitrose. They create delicious granola, porridge and syrups that all promote gut health, with high levels of functional fibre, low sugar and made with all natural ingredients.Helenor started making granola at home for her son after seeing how much sugar is in shop bought options and this ultimately led to the business being set up. Mike noticed the early signs of the big t...