Dan Lowe & Toby Moore - Smugglers Ice Cream | How To Define Your USP To Challenge A Category

Today on the Recipe for Greatness podcast we have Dan Lowe and Toby Moore - the founders of Smugglers, the market's first ice cream with hidden veg. Dans previously founded Fourpure, the award-winning beer company, which was acquired by Lion Group in 2018. Prior to that Dan founded UK Solutions, a data network consultancy that he started at 19 and was acquired in 2011.Toby Moore is a shopper marketing specialist, previously founding Mesh Marketing and Pilgrim Marketing, working with some of t...