Professor Ivo Vlaev (Warwick Business School)

Send us a text Professor Ivo Vlaev is Professor of Behaviour Science at Warwick Business School, Warwick University. He began his career working in the lab on understanding why people make irrational choices, observing reactions and what part of brain lights ups. He is currently working on an integrated theory of behaviour change taking into account psychology, neuroscience, economics and other social sciences. Ivo is also the co-author of the MINDSPACE report used by the U...