32. Rory Sutherland, Ogilvy UK

Real World Behavioural Science - A podcast by Stu King

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Send us a text Theories, digressions, amazing points, laughs. Wow! I’m not sure I would describe this as an interview, but instead a tour du force from one of my favourite people in behaviour science. In 1hr and 42 minutes, we cover examples of the earliest behavioural scientists (Jesus and Aesop), to dog s*&t, horsepower, John Cleese, serial killers, naturism and a whole lot more! Rory Sutherland joined Ogilvy and Mathers as a graduate trainee and planner in 1988, becoming the creative...