31. Leigh Caldwell, Founder of the Irrational Agency
A cognitive economist, Leigh has gone on a journey through psychology, experimental economics and is now on a mission to bridge the gap between what people SAY they do, and what they REALLY do… This is a fascinating chat and will have takeaways that will spark thinking in all fields of work or study. A few of the things that we cover include. The power of stories in gathering rich insightWhy it’s essential to have rigour behind storytelling research methodologiesWhy the story you tell and meaning you create impacts product value`The importance of bringing creativity into research and insightSystem three thinking and helping people to “time travel”Listen on whatever platform you choose: 👉 SPOTIFY: https://lnkd.in/dEZjzdg 👉 GOOGLE: https://lnkd.in/e-E27yXc 👉 APPLE: https://lnkd.in/dTGB2Ge 👉 BUZZSPROUT: https://lnkd.in/eagdzh6a As ever the podcast is run in partnership with the Behavioural Science and Public Health Network (BSPHN). You can contact Leigh at @LeighBlue on Twitter or through the Irrational Agency website: https://irrationalagency.com/
Om Podcasten
Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives. We have episodes featuring: - Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK - Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA - Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK - Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK - Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK - Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK - Wendy Wills - University of Hertfordshire- Kim Roberts - HENRY We have some great guests in the pipeline from across industry, public health and academia and from across the world, including: - Samuel Salzer - Habits Weekly, Sweden - Tim Chadborn - PHE Behavioural Insights Team Subscribe now!