28. Pete Dyson, Behavioural Scientist, Author and Speaker on travel behaviour.

In this episode of the Real World Behavioural Science Podcast, my colleague Dr Tiago Moutela Tiago Moutela and I get geeky with Pete around behavioural science and transport. ​​A self-confessed “transport enthusiast”, Pete’s work has spanned the private sector; as one of the founding team members of the Ogilvy UK Behavioural Science Team, to the public sector; building a team of behavioural scientists at the Government's Department for Transport (DfT), United Kingdom, and finally to academia at the University of Bath; where he’s seeking to understand more about the psychology of decision making around transport. ​​Having co-authored a book with behavioural science advertising oracle, Rory Sutherland, Pete is one of the UK’s foremost experts in designing transport solutions in response to human behaviour. ​​The aim of his latest research is to provide a more accurate picture of what is going on – albeit a much messier, more complex, and nuanced picture - from which decision makers can base investment and design decisions. ​​Some of the key points the discussion covers includes:​👉 The often-false assumptions around behaviour relating to travel​👉The importance of reframing & asking the right questions​👉The social implications & influences affecting the way we travel​👉The importance of diversity in decision making​👉 Managing stakeholder expectations relating to behavioural science​👉 The importance of collaboration between transport & health​​Pete remains excited about how much more we could understand about people from the data we could access. We look forward to following his work at Bath University!​​The podcast is delivered as usual in partnership with the Behavioural Science and Public Health Network (BSPHN).

Om Podcasten

Welcome to the Real World Behavioural Science (RWBS) podcast, where we look at how behavioural and social sciences are being used in the real world to help change the public’s health, for good. The RWBS podcast is created by the Behavioural Science and Public Health Network (www.BSPHN.org.uk) and is aimed at people working in public health, academia and industry, who have an interest in how behavioural science is being used to improve health and wellbeing.Each month, Stu King (BSPHN Committee Member and founder & CEO of behaviour change specialists BeeZee Bodies) and Dr Tiago Moutela (Head of Behavioural Science at BeeZee Bodies), interview professionals from the worlds of public health, academia and industry, who are using behavioural science to help change people’s lives. We have episodes featuring: - Professor Jim McManus - Co-founder of the BSPHN & Director of Public Health, Hertfordshire County Council, UK - Dr Amy Bucher – Behavioural Scientist at MadPow, Boston, USA - Dr Nick Cavill – Quasi-academic and Director of a Public Health Consultancy, UK - Professor Chris Armitage – Professor of Health Psychology, University of Manchester, UK - Rich Sheridan – CEO and Chief Storyteller at Menlo Innovations, Ann Arbour, USA- Dr Justin Varney - Director of Public Health at Birmingham City Council, UK - Mike Kelly - Visiting Fellow at Cambridge University Institute of Public Health, UK - Wendy Wills - University of Hertfordshire- Kim Roberts - HENRY We have some great guests in the pipeline from across industry, public health and academia and from across the world, including: - Samuel Salzer - Habits Weekly, Sweden - Tim Chadborn - PHE Behavioural Insights Team Subscribe now!