Isabella West: Founder of Fashion Rental Service, Hirestreet

Raw Talent with Fiona Abrahams - A podcast by Fiona Abrahams

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Welcome to Series 3, Episode 2 of Raw Talent where we're heading to Newcastle to explore the world of affordable rental fashion with Isabella West founder of Hirestreet. When it comes to fashion rentals, Isabella discovered people worry about damage, late fines and affordability. As consumers, they were spending around £25-30 on an outfit they'd wear once and throw out when they stumbled across it again in the future. Through focus group studies, she discovered people want newness and access ...