Raw Talent with Fiona Abrahams

Isabella West: Founder of Fashion Rental Service, Hirestreet

from Raw Talent with Fiona Abrahams | Published 12/14/2020

Welcome to Series 3, Episode 2 of Raw Talent where we're heading to Newcastle to explore the world of affordable rental fashion with Isabella West founder of Hirestreet. When it comes to fashion rentals, Isabella discovered people worry about damage, late fines and affordability. As consumers, they were spending around £25-30 on an outfit they'd wear once and throw out when they stumbled across it again in the future. Through focus group studies, she discovered people want newness and access to the styles they are already buying at an affordable price. With inclusivity, sustainability and empowering women at the foundation of their values, Hirestreet, offers outfits for all occasions including new, pre-loved, modelled by you and a try on service.

Om Podcasten

Raw Talent is a podcast series by Fiona Abrahams, Founder of Fashion Heaven Inc. where we deep-dive behind the scenes and into the career stories of fashion and creative industry professionals around the world. We hear where people started, discover their motivations, most memorable moments and biggest challenges but greatest learning opportunities. We learn about their observations on the most effective ways to be influential and achieve results. We also gain an insight into the mindsets that drive success and how serendipity often plays a key role if you follow the signposts. Join me as we navigate our way into a new reality.