Big Family Wealth Apes Into Crypto Too

Haouk Lee started his investing career in real estate and emerging markets. A fiat currency bear with an eye for new trends, the digital asset value proposition came naturally to him when he first engaged with crypto in 2016. Lee, the founder and CIO of Trinity Digital Assets, an offshoot of his family office Trinity Investment Holdings, talks to Leslie Lamb, the founder and host of the Crypto Unstacked Podcast, about his experience and what it says about broader market trends. Lee notes that an increasing number of family offices are including crypto in their portfolios. Lee and Lamb explore a generational shift taking place in the investment community, including its implications for how asset prices may move in the future. One key to Lee’s strategy is to let the young lead the way, as they’re the most engaged with digital assets and metaverses in their day-to-day lives. Recorded on March 18, 2022. Learn more about your ad choices. Visit podcastchoices.com/adchoices