Summary of "The Post-Truth Business" by Sean Pillot de Chenecey | Free Audiobook

An informational guide on how brands can move forward and regain the trust of consumers in an increasingly “post-truth” world. Since the Nixon and Reagan administrations, the trust between people and institutions has been rapidly declining. Now living in a post-truth world, people are becoming increasingly skeptical of brands as they become aware of unethical business practices and of companies that simply want to make a quick buck. As consumers search for companies that align with their core values, how can brands show they can be trusted? By taking responsible approaches to customer privacy and data storage, advertising honestly, and seeming genuinely socially conscious, brands can turn that mistrust into authentic connections. Brands can ensure their success through authenticity, transparency, respect for privacy, and a demonstration of empathy. With these key elements, brands can begin rebuilding the trust of skeptical consumers. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]