Summary of “Prestige Branding” by Wolfgang Schaefer and J.P. Kuehlwein | Free Audiobook

Secrets of the Ueber-Brands. When you think of prestige brands, you might think of companies like Apple, Red Bull, and Hermès. Each company is vastly different; while Apple dominates the technology sector, Red Bull dominates the energy drink market and Hermès is known for its prestigious fashion. But did you know each company shares one thing in common? Well, maybe not just one, but seven. After years of research, prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the seven principles of prestige brands and offer a behind-the-scenes look into both the practical marketing of brands and how consumers respond to them psychologically and emotionally. As you read, you’ll learn why stories lead to sales, why authenticity and following your brand's mission is key, and how an expensive face cream became a luxury brand. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]