Summary of "Paid Attention" by Faris Yakob | Free Audiobook

Innovative Advertising for the Digital World. Think about the last time you were scrolling through your Instagram, Facebook, or Twitter feed. How many advertisements did you see? If you watch videos on YouTube or Snapchat, you likely come across advertisements as you watch your favorite influencers give their latest reviews of products or take you through their latest tutorial. According to recent studies, those aged eight to eighteen-years-olds are consuming more than seven hours of media a day. In those seven hours, they are consuming multiple media at once. It’s impossible to ignore the fact that we are living in a world immersed in media. And today, everyone is trying to get the public to notice something from health messages to political appeals and promotions of their own causes or skills. So how can you get your message across and get people to pay attention to you? Throughout Paid Attention, industry insider and ad agency innovator Faris Yakob addresses how the world of advertising has transformed because of the digital age and offers solutions on how to stay creative to get people to pay attention. As you read, you’ll learn why market research doesn't work anymore, how advertising is really quite simple, and why authenticity and emotion is the key to advertising. Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]