Summary of Difference by Bernadette Jiwa | Free Audiobook

The One-Page Method for Reimaging Your Business and Reinventing Your Market. Think about the products you buy. Do you have a connection with them? Likely not. In fact, we often buy products simply because of price or convenience. There are some products and services, however, that people feel a deep loyalty to. Think about brands like Apple, Facebook, and Airbnb who have a loyal following and devoted fan base. What is it about these companies that make people fall in love with them? Throughout Difference, author Bernadette Jiwa lays out how brands like these use the traditional “Ps” of marketing and add one additional, key ingredient: people. That’s right, they place the consumer first and center their needs around everything they do. The result? Love and loyalty. So how can you do the same for your business? Find out now. As you read, you’ll learn why you need to start with the truth instead of a product, why empathy is important, and how companies like Airbnb and Uber have set a new standard in their industries. Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]