Useful > Difficult: Building a PT Brand That Actually Connects

Guest:Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)In This Episode:* Tony and Jimmy break down the real reasons PT content flops (and how to fix it).* Why creating content that’s useful always wins over “content that’s hard to make.”* How one YouTube video brought in 11,000 views without paid promotion.* Why PT student loans might need to be capped — and what that means for the profession.* The “Three Doors” strategy to turn strangers into patients, students, and superfans.Links & Resources:* ???? Tony’s YouTube Channel: Learn Medicare Billing (https://www.youtube.com/c/MedicareBilling)* ???? Dave Kittle’s Channel: The Dave Kittle Show (https://www.youtube.com/@thedavekittleshow/featured)* ????️ Subscribe to PT Pintcast:Apple Podcasts (https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325)Spotify (https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc)YouTube (https://www.youtube.com/@PTPintcast)Connect With Us:* ???? PTPintcast.com (https://www.ptpintcast.com/)* ???? Instagram (https://www.instagram.com/ptpintcast)* ???? Twitter / X (https://x.com/PTPintcast)* ???? LinkedIn - Jimmy McKay (https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/)