PT Clinics Are Media Companies Now. Act Like It.
PT Pintcast - Physical Therapy - A podcast by Jimmy McKay, PT, DPT | Physical Therapy Podcast
In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.What You’ll Learn:* How to structure content seasons that actually drive business* Why “day-in-the-life” videos may be the best recruiting tool no one is using* The psychology behind clinic branding and commitment over applications* How to outsource video and content without lifting a finger* The future of content in PT: bulk recording, binge releases, and paid distributionMentioned in This Episode:
