Manual Therapy Is Paid Like Copper — But You’re Delivering Gold

Are we being paid fairly for what we deliver?Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:* Manual therapy vs. movement-based reimbursement* How Medicare defines (and limits) value* Charging patients for actual premium care — from certifications to tech* The tension between doing more and being paid less* Action figures, AI-generated branding, and your role as a “healthcare hero”What We Talked About:* Should PTs be charging for everything “above the minimum standard of care”?* Is it ethical (or legal) to offer premium services on top of insurance-covered plans?* How to avoid the burnout that comes from over-delivering and under-charging* The difference between running a practice and running a charityLinks & Mentions:*