Live from PPS? Why Prompt's Move Signals the Future of PT Media

This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just practitioners.Takeaways:* Why emotion beats credentials in PT marketing (and how to use both)* What Kelly Clarkson’s fuzzy slipper segment teaches us about frictionless UX* How to become "the lift chair guy" and why it matters* Why most EMRs are still built like it’s 2014* “Slippery” > Smart — The new bar for your PT clinic’s customer experience