Craig Lindell: Building Prehab Guys Without Selling Your Soul

Craig Lindell, co-founder of Prehab Guys, joins Jimmy to break down how one of the most recognizable brands in PT actually got built — and the hard lessons learned along the way.???? In this episode:* How Prehab Guys started (and nearly ended)* Building content that scales while keeping your values* Why brand clarity beats being “every PT for every patient”* How to niche down without feeling limited* Craig’s endurance mindset and what PTs can learn from Ironman training* ???? Resources & Links* Craig Lindell: @theprehabguys* Website: https://theprehabguys.com (https://theprehabguys.com)* Clinic Owners: USPhPartnership.com (https://www.usphpartnership.com)* EMR Upgrade: empoweremr.com (https://www.empoweremr.com)* CEU/Residency: brooksihl.org (https://www.brooksihl.org)