Colorado Sunset, Twitter Fire and 5 Guys Burgers and Fries

1. Colorado Physical Therapy Association's advocacy campaign- Message of "your silence, our loss"- Encouraging members to write letters, donate, and share content- Focusing on how patients would be impacted without legislation2. Jimmy's video clips for the campaign- Recorded interviews with physical therapists- Creating short video clips to share3. Controversy over Dave's Twitter question- Tweeted question about whether physical therapists need to be physically fit- Sparked engagement and controversy on Twitter4. Using emotional stories and language in advocacy- Sharing patient stories to promote advocacy campaigns- Using emotional language- Buying decisions are emotional