Clinic Marketing in 2026: What Works, What’s Dead, and What to Start Doing Now

PT Pintcast - Physical Therapy - A podcast by Jimmy McKay, PT, DPT | Physical Therapy Podcast

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Welcome to the new weekly series Marketing Doesn’t Work! — where marketing myths go to die and healthcare strategies get real. In this kickoff episode, host Jimmy McKay sits down with marketing pro Andrea Cheney (https://www.linkedin.com/in/andreatagercheney/) to answer the question on every clinic owner’s mind:What should we start, stop, and continue in 2026?You’ll hear:* ???? Why newsletters are usually garbage (and how to fix them)* ???? Planning your year: proactive vs. reactive* ❌ The death of Canva-text testimonial dumps* ✅ The real ROI of Facebook ads for workshops* ???? “Keep It or Dump It” speed round: clinic blogs, email blasts, exercise reels & morePlus: A listener question on converting social views to actual appointments.???? Follow for weekly episodes that make you rethink what “marketing” even means in healthcare.

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