3 Guerrilla Marketing Moves Every Physical Therapist Should Steal

Episode Highlights:* Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.* Client Intro Videos: Capture warm trust with short, unscripted therapist intros.* AI Personalization: Automate video personalization to scale.* Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.* Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.* Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.Tools & Resources Mentioned:* Vistaprint (Golden Tickets)* AI video creation tools* Geofencing ad platforms* “Doctor Is In” pop-up blueprint (coming soon!)