337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice
One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers. This wide lens allows us to share best practices and current trends that we're seeing in the market currently. We're not sharing one narrow viewpoint about how to sell wholesale. We have amassed decades of knowledge through the collaborations and inclusivity that we foster in our community, supporting thousands of product-based industry leaders. This week’s episode is an example of that. Our guest today is Kimberley Yurkiewicz, a 25-year veteran in the stationery industry. She has expertise from a variety of perspectives as a retailer and buyer, as a sales rep, as a manufacturer, and as a Paper Camp speaker. She's also been a previous guest on this podcast. She was on episode 9 of Proof to Product way back in 2017, and that is still one of our most popular episodes to date. You can go back and listen if you want to hear why wholesale catalogs are an important sales tool. Kimberley and her husband, Zach currently own Measure Twice, a paper and gift shop in Brooklyn, which was highlighted as one of New York City's best in New York Magazine last year. Kimberley has long been a proponent of an old-school approach to small business, cheerleading for brick and mortar, and making the effort to steer clear of Amazon. She also thinks it's okay, even essential, to include politics in your business plan. On today's episode, Kimberley is sharing the challenges she faced having owned and operated 3 brick and mortar retail shops through challenging times, why she chooses not to use fair when making wholesale purchases, and her preferences for how she likes to be pitched by wholesale brands. Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well: We need to make it easy for stores to purchase from us We need to have clear pricing and terms & conditions We need to clearly communicate and add value at each touchpoint We need to focus on building strong relationships with our customers. And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, its only $27 bucks. Get Access to the Unlock Buyer Secrets Interview Series You can view full show notes and more at http://prooftoproduct.com/337 Quick Links: Free Wholesale Audio Series Free Resources Library Free Email Marketing for Product Makers PTP LABS Paper Camp