From Struggling to Selling Out Offers: A Case Study with Leesa Klich
You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales? My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made in the foundation of her business that took her from struggling to sell a thing to selling out her offers and generating her best revenue month ever. On this episode of Promote Yourself to CEO: 9:01 - Leesa shares the vision she had for herself that prompted the restructuring of her business model. 12:26 - How did Leesa transition from serving one person at a time to multiple people simultaneously while also raising her prices? 20:11 - Leesa reveals what she has and hasn’t done to market herself and her business. Introverts especially will want to pay attention to this! 24:43 - You can get stuck in this quagmire as an entrepreneur. What does it take to be the most successful possible in your marketing efforts? 28:03 - Leesa created an even bigger offer to sell. She discusses the process of how she came up with and then refined her idea for a white label course. 30:24 - How did Leesa feel about increasing her price point again with the introduction of her course? I had to really work with her to get her pricing mindset right on this. 33:32 - Leesa discusses her audience’s response upon launching the course and what increased her confidence in raising her price. 38:15 - What’s next for Leesa? She tells us where she’s most excited to put her focus for now and advice for anyone considering joining The CEO Collective. Show Links Leesa Klich The CEO Collective Racheal on Instagram