Making music for ads with Cornel Wilczek

Cornel Wilczek is an award-winning screen and commercial composer and the owner of  Electric Dreams, an award-winning production company making music and sound for brands.Cornel's feature film work includes ‘Cut Snake’, ‘These Final Hours’ as well as recent TV series Stateless, The Glitch and Offspring to name a few. His company Electric Dreams is the music behind many top brands including Myer, Carlton Draught, BCF, Twinings, McDonald's, Tennis Australia and NAB.We chat to Cornel about the similarities and differences between scoring for commercial production vs film and TV, the art and science behind a memorable brand tune, and why commercial production continues to be fertile ground for composers to experiment and hone their craft.