PRmoment Awards Winning Campaigns Insight Series - V&A, Greggs and CALM

Today on the show we’re looking back at 3 of the winning campaigns from The PRmoment Awards to dive a bit deeper into what they were all about and why they won. We’re looking at 3 campaigns from V&A, Greggs and Calm with Aarti Bulsara, director, Hope & Glory PR and DonFerguson, deputy MD, Hope & Glory PR We’ll be looking at the objective, strategy, creative, activation and results of the work. There is a video version of this podcast on PRmoment Youtube channel and we will be usin...