Do in-house B2B communicators value creativity?

On the show today, I’m chatting with Jo Ogunleye, B2B Communications Lead at Google UK and Laura Wheeler, Head of Communications UKI, Middle East, Turkey and Africa, Google Cloud. Both are B2B communicators, and we’re going to talk about what creativity looks like in B2B communications, how it can be used and how it can be integrated across the appropriate B2B channels. Thanks to the PRmoment Podcast sponsors, The PRCA. A quick mention about the relaunch of PRmoment. If you take a look ...